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Why Mad Buddy doesn’t show your friends on a live map

Live maps can make location-sharing feel precise and permanent. Mad Buddy takes a different approach: useful proximity without revealing exactly where someone is.

Godfred Ofosu Asante4 min read
Two friends meeting outside a modern café in Accra

A map gives you more information than you usually need

If a friend is nearby, the useful question is often simple: are they close enough that meeting up makes sense?

You usually do not need their exact coordinates, the street they are standing on, the direction they are moving, or a constantly updating pin.

That distinction became important while building Mad Buddy.

The idea behind Mad Buddy was never to help people track their friends. It was to make it easier to notice when the people you already care about are around, then give you a reason to actually say hello.

That is why Mad Buddy does not turn proximity into a live map.

Proximity is different from tracking

Location and proximity are related, but they are not the same product experience.

A live map answers:

* Where exactly is this person? * Which street are they on? * Which direction are they moving? * How far away are they right now?

Mad Buddy is designed around a much simpler idea:

* Is this person roughly around? * Are they close enough that meeting might make sense? * Have they chosen to be visible?

That is enough for the social moment Mad Buddy is trying to create.

Your Muddies glow instead

On Mad Buddy, an approved friend is called a Muddy.

When proximity is available, Mad Buddy can represent closeness through broad proximity signals rather than showing somebody as a pin on a map.

The experience is deliberately less precise.

You should be able to understand that a friend is around without being given the information needed to follow their movements.

That is also why the ordinary Mad Buddy experience does not show another person’s exact GPS coordinates, street address, location history, or precise measured distance.

A person at a café noticing that a friend is nearby

Why less information can sometimes be better

More data does not automatically create a better social experience.

Imagine seeing a friend’s exact position moving around a map all day. Even when everybody involved originally agreed to share location, the experience can begin to feel like monitoring rather than friendship.

Mad Buddy tries to keep the information connected to a specific purpose.

If someone is around, you can wave, message them, see what they are UpFor, or make a Plan.

The product should help create the meeting. It does not need to document every movement before and after it.

Visibility still belongs to the person

Privacy is not only about hiding coordinates.

People also need control over when they participate.

Mad Buddy includes visibility controls and Ghost Mode so that being part of a proximity-based app does not mean agreeing to appear nearby all the time.

Linkr, Mad Buddy’s discovery experience for meeting new people, is also deliberate. You switch it on when you actually want discovery.

The goal is choice rather than permanent broadcasting.

The design principle behind it

One of the principles behind Mad Buddy is simple:

Show enough information to help people connect, but not more information than the interaction needs.

That principle influences Glow, Muddies, Linkr and other location-aware parts of the product.

Mad Buddy still needs location information to calculate useful proximity. But what the app calculates internally and what another person should be allowed to see are two different things.

That separation matters.

Technology should lead back to real life

Mad Buddy is ultimately not trying to make location itself interesting.

The interesting part is what happens next.

A Muddy is nearby.

You send a wave.

Someone says they are UpFor coffee.

A quick conversation becomes a Plan.

Friends spending time together outdoors after meeting

Then the phone goes back into your pocket.

That is the experience Mad Buddy is being built around: less tracking, less endless scrolling, and more reasons to actually meet.

Before meeting someone new, read our safety guide. Learn more about your privacy choices.

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